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Two. That’s how many guys it took to create this ad. The details: When Dassault Falcon Jet didn’t get the results they needed from their large (and very expensive) ad agency, they relied on Roland de Fries plus one copy-writer to create this ad campaign. Developed within a few weeks from ideation to execution, it features the gorgeous new large cabin private jet Falcon 7X, with a stunning photograph shot during test flight. The pre-order numbers for Falcon were record breaking and the ad was adopted for the global campaign.

Small team plus small budget equals gorgeous, quality work (if you know how...ahem...: years of training, hard work and learning from the best, simply cannot be replaced).